Trade names are undoubtedly the cornerstone of any business identity. They create the first impression in customers’ minds and serve as the primary way for them to recognize the nature and scope of a company’s activities.

Recognizing this importance, the Saudi Ministry of Commerce has developed a comprehensive system to regulate trade names. This framework outlines the process of selecting and registering a trade name while setting clear guidelines to protect it from duplication or misleading practices.

In this article, we will take an in-depth look at the trade name system in Saudi Arabia, covering its types, the registration steps, and the applicable fees.

About the Trade Names Law
The new Trade Names Law was issued on 19/03/1446 AH (corresponding to September 22, 2024), replacing the previous law issued by Royal Decree No. (M/15) dated 12/08/1420 AH. The law covers several key areas: general provisions; regulations governing trade names, their reservation and registration; cases of cancellation and deletion; violations; and concluding provisions.

A quick comparison between the new law and the previous one highlights several important changes:

• Under the new law, a trade name may be registered in a language other than Arabic or include letters and numbers, unlike the old law.
• The new law allows a trade name to be transferred independently from the business entity, whereas under the old law it was inseparably linked to the institution or company.
• The new law establishes clear and precise criteria for prohibited names, while the old law relied on vague and general standards.
• Under the new system, it is no longer permissible to reserve or register a trade name for an existing company, even if the business activity differs. By contrast, the old system required registering an identical or similar name for an existing company if the activity was different.

It is worth noting that the Trade Names Law and its implementing regulations came into effect on Thursday, April 3, 2025 (Shawwal 5, 1446 AH).

The Ministry of Commerce has also clarified the proper method for writing trade names under the new system when submitting applications electronically via the Saudi Business Center platform. Applicants are now allowed to reserve a trade name without specifying the company’s legal entity or commercial activity, with the aim of simplifying procedures for starting a business.

Overall, the new system seeks to enhance the business environment and support entrepreneurs by streamlining the process of reserving trade names, ensuring their legal protection, and safeguarding related rights.

Trade Name Registration Mechanism in Saudi Arabia

Whether you are an individual entrepreneur or a company, registering a trade name in Saudi Arabia can be done seamlessly through the Saudi Business Center platform.

Simply Select the service: From "Doing Business" > "Ministry of Commerce" > "Reserve a Trade Name" - or from "Public Services" > "Manage Reserved Trade Names" > "Reserve a Trade Name".

Start the service: Review the terms and requirements, then agree and click "Apply for the service".

Enter data: Select the reservation type and language of the trade name - Enter up to 5 suggested trade names.

Review and submit the application: Review the application summary, modify names, if necessary, then approve the declaration and submit the application.

Processing and payment: After approval by the Ministry of Commerce, the invoice is issued and paid through the central payment system.

Complete the application: After payment, the trade name is published and the application status changes to "Complete". The application can be printed or modified in the event of a return or rejection.

Trade Name Fees

The fees for trade name services in Saudi Arabia vary depending on the type of request:

• Reserving a trade name in Arabic: 200 SAR
• Reserving a trade name in English: 500 SAR
• Extending the trade name reservation period: 100 SAR
• Disposing of a trade name: 100 SAR

By adhering to the requirements outlined in the Saudi Trade Names Law, you ensure full protection of your trade name. Meeting these conditions not only guarantees compliance with regulations but also strengthens the credibility and legal standing of your brand.

Alternatively, you may contact us to manage the entire process on your behalf. This way, you can rest assured that all procedures will be handled legally and professionally, allowing you to focus on growing your business with confidence.

Disclaimer: This content is not legal advice. No liability is assumed. For legal consultation, please contact us.